In today’s dynamic business landscape, data science has become a catalyst for transformation in marketing and advertising strategies. This speech explores the pivotal role of data science in reshaping business plans, enhancing targeting precision, and optimizing ROI in marketing campaigns. By delving into key methodologies such as predictive analytics, machine learning, and data-driven decision-making, we uncover how organizations harness vast amounts of data to understand consumer behavior, personalize engagements, and drive sustainable growth. Moreover, the speech highlights real-world applications and success stories, illustrating how data science empowers marketers to navigate complexities, adapt to market shifts, and unlock competitive advantages. Join us as we explore the evolving landscape where data science meets marketing, paving the way for innovation and strategic excellence in advertising.

Presenter:  Krithika Vellore Prabhakar, Machine Learning Engineer

Bio: Krithika Prabhakar, a Machine Learning Engineer with over 5 years of experience, specializes in harnessing data science and analytics to drive business value. Currently employed at Comcast, she previously held a position at Office Depot. Her primary responsibilities include developing and deploying scalable machine learning models tailored for marketing and advertising applications. Krithika earned a Master of Science in Data Science & Business Analytics from the University of North Carolina at Charlotte. Her skill set spans various programming languages, statistical methods, data visualization tools, and cloud platforms such as Python, R, SQL, AWS, and Azure. She thrives on collaborating with diverse teams to achieve impactful outcomes and is enthusiastic about sharing her knowledge and insights with others.

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